KAABOO DEL MAR MUSIC FESTIVAL

KAABOO Del Mar is a three day food, art and music festival located north of San Diego on the Southern California coast. Estimated attendance for 2017 ranged from 45,000 to 100,000 people, with the Red Hot Chili Peppers, P!nk and Tom Petty headlining the event.

I teamed up with Diageo to produce on and off-premise elements for the 2017 festival that not only reflected KAABOO’s style, but also featured Diageo’s sponsored brands. POS produced included menus, posters & case cards and hotel door hangers.

cocktail menusCocktail menus featuring Diageo drinks were placed in bars and restaurants surrounding the festival. — **COCKTAIL MENUS**
Cocktail menus featuring Diageo drinks were placed in bars and restaurants surrounding the festival.

coastersCoasters were placed in bars and restaurants surrounding the festival to advertise Diageo specialty cocktails. — **COASTERS**
Coasters were placed in bars and restaurants surrounding the festival to advertise Diageo specialty cocktails.

DRINK TICKETS

Created to redeem one free Diageo brand drink at bars surrounding the KAABOO Del Mar Music Festival.

posters & case cardsPosters and case cards used the same creative for both on-premise (bars/restaurants) and off-premise (liquor stores) uses. Both featured bottle shots of Diageo's brands, as seen above. — **POSTERS & CASE CARDS**
Posters and case cards used the same creative for both on-premise (bars/restaurants) and off-premise (liquor stores) uses. Both featured bottle shots of Diageo's brands, as seen above.

door hangersDoor hangers featured a Ketel One Bloody Mary recipe and were used in hotels surrounding the KAABOO Del Mar Music Festival. — **DOOR HANGERS**
Door hangers featured a Ketel One Bloody Mary recipe and were used in hotels surrounding the KAABOO Del Mar Music Festival.